Walsall Way-Finding

Walsall Signage
Walsall Signage
Mural of Walsall facts installed in Town Centre
Mural of Walsall facts installed in Town Centre
Mural of Walsall facts installed in Town Centre
Mural of Walsall facts installed in Town Centre
Way-finding artwork installed on Towpath
Way-finding artwork installed on Towpath
Way-finding artwork installed on Towpath
Way-finding artwork installed on Towpath
Flyer for Public Consultation
Flyer for Public Consultation
Consulting people about their experiences of way-finding in Walsall aboard the URBED Routemaster
Consulting people about their experiences of way-finding in Walsall aboard the URBED Routemaster
Roundtabel workshop with stakeholders
Roundtabel workshop with stakeholders
The way-finding strategy
The way-finding strategy
Project date
23.08.2011
Type
  • Strategy
Location
West Midlands
Clients
Walsall Metropolitan Borough Council
Associated team members
Associated documents

Walsall Metropolitan Borough Council commissioned URBED and artists/ branding specialists, United Creatives to create an overriding wayfinding strategy though public art. The work was informed by consultation with wider stakeholders including traders, businesses, West Midlands police and the general public. The final strategy reviews how people navigate the town centre, from their approach and arrival to their patterns of circulation, and assesses how to make way finding around central Walsall easier for all. With footfall being the lifeblood of Walsall’s retail core, the primary objective was to support existing busy footfall routes, and open up underused ones.

The overarching aim was to help Walsall present its varied asset base as a more unified town centre offer. The Strategy reviews different techniques for improving way finding, sets out what Walsall has to gain by embracing the concept, and provides an analysis of the town’s challenges and opportunities. Finally, it offers a strategy and action plan to guide action when resources become available.

There were two major artistic installations completed as part of this work. They can be seen in the images below.